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- June Recap: 60M+ Views, Upcoming Events, and Activation Opportunities
June Recap: 60M+ Views, Upcoming Events, and Activation Opportunities
Walid Mohammed
July 09, 2025
Hey friends,
June was wild in the best way.
Over 10 projects, 60 million+ views, 1M+ likes, 1,400 posts live last month, and we’re on track to become an official TikTok agency partner 👀 Huge shoutout to our team, partners, and the amazing creators we work with.
Screenshot from Growi, platform that enables our systems/operations. they r the best
⭐ Some incredible event activation opportunities ⭐
1. Larray’s Birthday Content House
Larray (30M+ followers) is throwing a 4-day content house and the creator lineup is absolutely stacked (20M+ combined following). He's looking at sponsorships in the $10K–$15K range, but we can get super creative here. 📎 Deck here
2. The Breadwinners Club Yacht Party — July 31st
We’re throwing a yacht party to celebrate our clients, community, and the INTERNET. 325 founders, creators, investors, and friends in the space. Sponsorships range from $3K–$25K depending on the activation, with a premiere sponsor spot available. Think photo booths, app demos, glitter stations. We just want it to be a fun experience for everyone 🙂 📎 Deck here
3. Upcoming Creator House (Pre-launch stage)
Still shaping this up, but planning a content house with ~10 creators for a week. A few early confirmations include:
444pray
Courtreezy
Tati
Julia Huynh
Molly
Ways to get in contact:
reach out to walid[@]thebreadwinners.club
DM me on IG (iamwalid)
Or fill out this form if you’re interested in partnering up for any of the activations above!
Some updates + gems from the month:
📌 AI videos are taking off. Brands that move fast on trends will win
i've been tracking AI content trends on tiktok
these 8 formats are exploding right now:
🧵 let’s dive in
— walid (@TheWalid)
3:54 PM • Jun 23, 2025
📌 Ambassador programs still work. You just need to find the right creators
"how do I find ugc creators for my app?" wrong question ho.
right question: "how do I find creators in my exact niche to become ambassadors?"
here's the difference:
1️⃣ broad creator: 100k+ followers, posts about everything, clueless about your audience
2️⃣ niche creator: 5k— walid (@TheWalid)
3:24 PM • Jun 17, 2025
Events We Threw Last Month
Partiful x Lore Pizza Party — co-hosted during my second week in NYC and it was the perfect kickoff. Packed with smart consumer minds, great energy, and a ton of people building cool stuff
We did this at a venue called Sugar Mouse NYC. Tons of games like pool, ping pong, and foosball! Highly recommend for events
Me with two amazing founders I’m working with! Dini (founder of Sitch) and Zehra (founder of Z-List and Lore)
• Hunch Yacht Event — such a fun mix of 36 founders and creators. We hosted a yacht party for Hunch, a dating app.
Met the coolest people on the boat! A Forbes editor, people from the LinkedIn team, creators, and tons of founders
Shoutout to my co-host Avni Barman, founder of a community of 500K+ girlbosses caled GenShe
It’s been so hectic, but exciting! We’re launching a new community to connect founders and creators. If you want in early, join here. Our official launch is on July 31st.
That’s a wrap! Appreciate you if you read this far. If anything above sounds fun, hit me up. We’re building something really special with Breadwinners. It’s about people, connection, and making cool sh*t happen together. Whether you want to sponsor something, join the community early, or just pull up to one of the events, we’d love to have you be part :)
Appreciate the support always,
Walid