TikTok Trends: February 23rd

️We're starting a weekly update email for our exclusively signed talent to make better content, but thought it’d be helpful to founder friends and fellow marketers. Below you'll find trending audios, platform updates, briefs on trends and cultural conversations happening online right now weekly. 📈

 Xoxo!

WHAT'S TRENDING?

• On Tiktok, fancam edits have been getting a lot of love. Whether that's fancam edits of yourself, a time in your life that felt like a movie, or the "bro thinks he's in an edit" joke 📷

• Rihanna’s superbowl dancer tiktok is EVERYwhere on my FYP. People talking about the performance, what it was like to dance with her, and showing off the fits. Non-dancers are talking about this, parodying the fit, and learning her dance 💃

• ChatGPT and AI are being talked about everywhere, especially on Youtube and Tiktok. What can we do with ChatGPT, what HAVE we done, and what does this mean for the future? Lot's to think about there.

• Ice Spice. 🍊

• Lucky girl syndrome and the sounds associated with it

• On Tiktok, people are sharing things they do today and comparing it to things their ancestors did (can be used in a genuine, historical sense but also in a funny way)

• People reflecting on memories/joking about how people will reflect on today's antics in the future using the Coco template

4 HOT CREATORS

• Leoskepi TikTok

• pplanetpparis Instagram - She's a growing IG baddie

• Coffeezilla Youtube - He's a really interesting creator that's blowing up right now. He talks a lot about scams, influencers, Web3, and crypto, all booming topics at the moment)

• benedictpolizzi TikTok - He does street interviews and other interactive content that blows uppp

4 TRENDING AUDIOS (Click onto them for reference)

• "Since you got your degree. And you know every f*cking thing"

• "Girl f*ck them kids and f*ck you too" 🧒

• "What is your favorite drink?" (Zoolander audio)

• "I just flipped a switch" 💡

3 TRENDING SONGS (Click onto them for reference)

• Players edit - Coi Larey

• Literally any Ice Spice song

• Divine Failure - Lemuel Tay

PLATFORM UPDATES 

• You can now make TikTok videos up to 10 minutes! 🎞

• As you all probably know, you can make $ on YouTube Shorts now...super easy to start open that stream of passive revenue (just repost your TikToks!)

That's all for now babes! Stay tuned and we'll keep you in the loop about upcoming brand deals, launches and other talent topics.

Stay winning,

Lena & Walid